That is especially true when advertising your home for sale. What do you want the pictures to say to potential buyers?
First impressions matter. With busy lives and today’s technology, the first impression buyers most often get of a home is from the photos in the MLS listing. Buyers will quickly move on if photos don’t reflect well on a property.
Are you ready to see this blurry house this weekend?
How about this fuzzy kitchen?
This kitchen at 38 Beaver in Montezuma
or at 520 Locust in St. Marys might be more enticing.
At least you can get a good idea of what each of these looks like before visiting either of these listings.
Millennials are not the only ones who use the internet to search for houses; today, almost everyone – in fact, 95% of all home buyers – takes advantage of technology to find their next home. Ultimately, they look at the photos before proceeding to the next phase of the sales process. This means, they decide whether or not they will even visit a home based on the images they find online.
Where did this house go?
Compare the last image to the front picture of this listing at 520 Locust in St. Marys.
Which image is more appealing and is more likely to entice you to go look at the house in person?
Properly lit, high- resolution photos are the only type of pictures that should be used in a home marketing campaign. Like any other sales effort, it’s important to put your best foot forward.
I guess it was too hard to rotate this picture which was actually found in a listing?
What happened to the lights in this picture?
Compare the above photos to this photo of 38 Beaver in Montezuma.
Notice how you can easily see what is in the picture without tilting your head or squinting.
Realtors also need to pay attention to mirrors and other reflective surfaces that can effect how a picture may turn out. The Realtor nor the flash should be visible in the picture!
And no pictures are the kiss of death. With so much information available these days, you only have a few seconds to grab potential buyer’s attention. If there are no pictures to look at, a buyer will likely move on.
There also needs to be enough pictures of a property to adequately represent the home. There are way too many listings out there with only one picture of the front of the home. How can a potential buyer picture themselves in the space or make a decision on whether or not it’s worth their time to go see the home based on that?
Good pictures aren’t just the responsibility of the real estate agent. The seller also needs to do their part to ensure good listing photos. Clear out the toys and declutter the home. A good photographer can’t magically leave out yesterday’s dirty dishes setting on the counter or cut out the toys scattered from wall to wall.
Would you rather visit the home above or this clean home at 520 Locust in St. Marys?
When selling your property, make sure to work with an agent who is going to take good quality photographs of your entire property to market your home. Don’t work with someone who takes a drive by and calls it a day!
By Bonnie Marlow, Realty, Cisco Realty